As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own. By paying attention to press release samples, and looking at what other companies and writers are doing around the web, you can gain an understanding for the standards for press release writing.
How to Write a Press Release to Launch a New Product by Sarah Kuta - Updated November 21, When a company launches a new product, it's important to get the word out to consumers, investors and other stakeholders. One way to spread the news is to write a press release announcing the product's launch.
While press releases are generally sent to members of the news media, they can also be useful ways to communicate company news to other stakeholders, including employees, customers and stockholders.
What Is a Press Release? A press release is a form of written communication produced by a company announcing some piece of news. Besides announcing the release of a new product, a company might issue a press release to share the results of a quarterly earnings report or to announce that a new CEO has been hired.
A press release typically includes the following components: A compelling headline Quotes from company officials Instructions for getting more information.
While press releases are generally sent to news publications, they can also be shared directly with a company's stakeholder groups, usually by publishing the press release on the company's website. Press releases are often written by a company's communications director or by a public relations firm.
Writing the Heading and Body Begin by writing down the basics: Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader. Keep the press release short and to the point, writing an excellent summary of the product launch announcement. The toy allows kids ages three and up to transform a four-door car into a ferocious dinosaur.
The media should be able to publish directly from the main body of your press release so it's not appropriate to insert opinions. Video of the Day Brought to you by Techwalla Brought to you by Techwalla Add Color Through Quotes One way you can introduce opinions is by including quotes from company leaders if appropriate, as well as any hyperlinks, photos, videos, charts and other visuals that might be helpful for understanding the announcement.
At the bottom of the press release, you should include contact information for the company official who can take further questions regarding the new product.
For example, "If you'd like to learn more about the transformer or demo the toy, call our public relations department at Distributing a Press Release It's important to consider the mechanism for distributing your announcement to the media and stakeholders. Today, most companies send press releases via email, though some send press releases through the mail or via fax.
Consider the many stakeholder groups you wish to reach with the press release and how best to communicate with them. Options include sending a company-wide email to alert employees to the news, adding the press release to the company's website or blog or posting it to the company's social media platforms.New Product Launch Press Release Example: The Biggest Loser Trainer, Pauline Nordin Launches a New Brand and App to Defatten America Scandinavian “Biggest Loser” trainer and creator of the successful DVD, “The Butt Bible”, is launching a new app called “Live Life Lean”.
Whether you are marketing a startup, promoting a new product or service or are willing to arise interest to some non-profit event, the press release can be an invaluable tool to get free publicity. Press releases are an essential element of any public relations strategy.
These short, compelling documents detail product releases, event announcements and other newsworthy items a company. A product press release is critical to inform journalists and customers about your exciting new offerings.
A professional document designed to be picked up by reporters, a press release is a fantastic way to drive attention to your new product and create a social dynamic that’s ripe for sales.
What Is a Press Release? A press release is a form of written communication produced by a company announcing some piece of news. For example, a company might write a press release after releasing a new product, to share the results of a quarterly earnings .
How to Write a Press Release for a Product: 4 Essential Steps. Now that you know what to consider as you start writing a press release, let’s talk about how to navigate the writing process. Here are the steps you’ll need to follow: 1. Craft a killer headline that considers your product’s unique selling points.