Taxes — the business have to adapt to the changes in taxes. Health and Safety — businesses need to keep up to date with regulations to reduce the chance of an injury claim.
Micro Environment Factors The suppliers: Suppliers can control the success of the business when they hold the power. If the product the organisation produces is taken to market by 3rd party resellers or market intermediaries such as retailers, wholesalers, etc.
For example, if a retail seller is a reputable name then this reputation can be leveraged in the marketing of the product. Who the customers are B2B or B2C, local or international, etc. Those who sell same or similar products and services as your organisation are your market competition, and they way they sell needs to be taken into account.
How does their price and product differentiation impact you?
How can you leverage this to reap better results and get ahead of them? Your organisation has a duty to satisfy the public. Any actions of your company must be considered from the angle of the general public and how they are affected.
The public have the power to help you reach your goals; just as they can also prevent you from achieving them.
Macro Environment Factors Demographic forces: The skills and knowledge applied to the production, and the technology and materials needed for production of products and services can also impact the smooth running of the business and must be considered.
Political and legal forces: Social and cultural forces: The impact the products and services your organisations brings to market have on society must be considered. A recent example of this is the environment and how many sectors are being forced to review their products and services in order to become more environmentally friendly.
Micro and macro environments have a significant impact on the success of marketing campaigns, and therefore the factors of these environments should be considered in-depth during the decision making process of a strategic marketer.
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The marketing course is ideal for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective. For more information about the marketing diploma qualification and studying with Oxford College of Marketing, call Dave Charlton on 0 or email enquiries oxfordpeg.Macro and Micro Factors We have looked into Nikes various Micro and macro factors which are as follows: Micro (internal factors that affect your brand) Competitors-PUMA AG Rudolf Dassler Sport.
K-Swiss Inc. LaCrosse Footwear, Inc.
Dick's Sporting Goods, Inc. New Balance Athletic Shoe. Economic macro environment factors also affect an organization’s ability to maintain a stable profit. Social macro environment is comprised of beliefs, values, moods, norms, gender and demographics of .
Food interest rates, taxation, and consumer spending affect the options and opportunities presented in the food industry. Although there is a slowdown in sales, fast food is . The micro environment is the immediate small-scale environment of an organism or a part of an organize especially as distinct part of a larger environment.
The factors that affect this are the. Environmental Analysis Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.) Micro-environmental factors (how customers, competitors, distribution channels, and.
The micro environment refers to all the factors that affect firms within a specific industry (Thompson & Martin, ). According to Kotler and Armstrong () the micro environment is made up of factors which have a direct impact on the airline’s ability to achieve its goals.