Religious institutions Our Competitive Advantage In starting Sparkles and Stones Jewelry Store, we intend to build a business that will become the preferred retail jewelry store for our target market here in Midtown Manhattan — New York City through our sale of jewelry inventories that are outstanding as well as other related jewelry related services, as well as all around the United States of America.
We will offer a great selection of gemstone jewelry in various designs, colors and sizes. Our jewelry will include bracelets, necklaces, earrings and rings. All of the pieces will be designed and created by the owner.
The kiosk will stock a wide selection of jewelry and will offer a service to make custom pieces for shoppers while they wait or shop in the mall.
All sales for the business will be through this mall kiosk. After approximately eight months of operations the owner plans to hire a sales representative to handle customer interaction and some marketing. This business plan will also be used to align the various elements of the company to create a coherent system of sustainable customer satisfaction and profitability.
The jewelry retail industry is highly fragmented with the top 50 jewelry chains generating less than half of revenue. The Jewelry Store Kiosk will focus on one primary market, women. We will concentrate our marketing efforts on professional women, as well as those who like to dress up when going out for the evening.
We will sell to these customers by suggesting color combinations and styles for various outfits and occasions demonstrating our knowledge of fashion design and customer service targeted at individual shoppers.
In this industry trends are in our favor. Gemstones are popular because of their unique natural colors and features; they are affordable yet ideally suited for business attire and both informal and informal occasions.
Gemstones complement and can dress up any outfit on a woman. To develop a sustainable merchandising unit that sells gemstones and customized jewelry to meet the needs of the professional and outgoing woman. To introduce a minimum of three new designs weekly.
The Jewelry Store Kiosk will offer an exceptional level of customer service and personalized fashion recommendations tailored to the individual customer. We exist to attract and maintain customers through our unique combination of designs, quality, and customer service and fashion recommendations.
Showcase an assortment of sizes, colors and designs to fit the needs of our target customer base. Provide customers with high quality personalized customer service. Provide relevant fashion design recommendations to our customers.
Continuously review our inventory and sales and adjust our inventory levels accordingly. Both are very valuable to us and we will design a customer care plan to manage complaints, implement employee and customer feedback, manage supplier accounts, and predict potential conflicts.
Create a visible, accessible and welcoming mall kiosk to position us as the premier choice for our products within the mall.
We will offer a variety of premade and custom made gemstone jewelry products that are designed and created by the owner on site as well as at home.
All our pieces are designed for the professional and sociable woman. The hours of operation will model the mall hours of Monday - Saturday Janet has over 20 years experience designing and making jewelry. She has worked for several Fortune companies in jewelry design during her career.
Most recently she has taught jewelry making classes in the local community.
The Jewelry Store Kiosk is registered in the state of Maryland. The bulk of the expenses are the yearly rental of the kiosk.
Start-up costs will be financed through owner investment.A Sample Jewelry Making & Retailing Business Plan Template Are you about starting a jewelry making business?
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