Recently, we conducted our own Twitter experiment to see what our followers found engaging. We found that knowing more about our audience, using images, and taking some risks really helped boost our Twitter engagement rate TER. Researchers at Cornell gathered their findings and created a tool that uses an algorithm to automatically learn what kind of wording works better for Tweets.
Talk about a pair of pixelated handcuffs! But that limit shouldn't be seen as an issue, it should be seen as an opportunity. It can be hard to get your point across within that limit, never mind getting people to actually act upon your tweets, but with the right approach, writing effective tweets will become like second nature.
Read on for some key pointers Twitter moves at lightning pace - that means your tweets have to catch the eye!
Let's imagine a scenario within which you've written a blog post and you want to share it via Twitter. What should your tweet look like? I'll start with a bad example: In my new blog post, I've written tips on how to write effective tweets so that your tweets get noticed - http: It doesn't hit the reader with a key piece of information first It rambles How can you make this tweet more effective?
Start with the headline of your post: How to Write Effective Tweets - http: I then tell them exactly what they will learn. The link is nice and early in the tweet, meaning they don't necessarily need to read the rest of the tweet.
By saying 'essential reading', I'm making the reader feel like they must read this, or potentially miss out on key information. I'm playing on their minds a little. Notice I've only used one hashtag, I advise never to use more than two.
There's also plenty of characters left, meaning users can add a note if they want to when re-tweeting etc. Always think key message first!
Offer value from within the tweet Try taking a key point from your post and including it in the tweet: Never use more than two hashtags in a tweet! More great tips here - http: Again, that tweet leaves 32 characters free.
The characters isn't a target! Don't be scared to mix it up! Struggling to write tweets that hit the mark? You need to read this - http: Again, it uses a strong statement - 'You need to read this'. An effective tweet with 30 characters to spare. Invite audience participation When you write and publish a blog post, you hope that people will not only read it, but comment on the article too.
Try to spark some interaction within your tweet: We'd love to hear them! Nice punchy start, link is early in the tweet and it asks a question at the end.
With room to spare. When I publish a blog post, I tend to tweet about it across the day in order to hit different timezones etc. This practice is fine, as long as there are other tweets unrelated to the post coming from you that day! Why not write a bunch of tweets that use the different approaches from above and test what works best for you in terms of clicks and re-tweets?
Test and learn baby! Follow Mike McGrail on Twitter.This is a bit of a no-brainer, but it’s easily overlooked. For your tweet to be perfect, it needs to appeal most to your readers, to the majority of your network, and not to you.
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Charles Darwin's theory of common descent no longer needs to be a scientific mystery to inquisitive young readers. 11 Tweet Writing Tips for a Quick Start [+Examples] Here are 11 tried-and-true Tweet writing formulas that really change everything: 1: Command Action People love to be the first to learn or discover something.
Create Tweets that highlight an exclusive opportunity to gain an advantage. Life happens!! And we understand that. If you need help or know of someone who does, please write us and I am sure we can. We work with wonderful people all over the country who are also helping birds and the people who care for them.
Want to write the perfect first blog post? Click to read and you’ll get 16,word guide, 57 best ideas and insanely practical tips from 65 bloggers. As public editor, Madhulika Sikka serves as an independent internal critic within PBS. She reviews commentary and criticism from viewers and seeks to ensure that PBS upholds its own standards of.