Social behavior and brand devotion among iPhone innovators. Jetting to greener pastures. Cooperative supply chain management:
Brooks Running, a Berkshire Hathaway, Inc. They want it on their subsidiary companies. Their typeface also works in their favor; pairing the heavy weight with some more serious serifs makes them feel sturdy and steadfast, which is exactly what one would look for in a world-leading holding company.
Well played, Berkshire Hathaway. The Microsoft logo got a little greener from to The new logo, with its use of color, feels a lot less harsh.
Not so smart on the brand identity front, Microsoft. The company is fairly new to the game, having just launched in But all you need to know is that Alphabet was formed by Larry Page and Sergey Brin and is the parent company of Google, not to mention over other companies in the technology space.
And as a parent company, Alphabet failed where Berkshire Hathaway succeeded. And unfortunately for them, the results kind of fell flat.
Apple — The original Apple, Inc. Apple uses multiple variations of their monochromatic apple, also using black, white and gray. The top richest company in the world should come as no surprise.
And so is their logo.
And while the company has made minor changes in terms of color and finish, the logo has remained intact for the last 30 plus years. What works about the Apple, Inc. And that, my friends, is just one of the many reasons why Apple is the richest company on the globe.
What can you learn from these logos? Think about what your logo says about your brand You want your logo to reflect who you are as a brand. So, just like the JPMorgan Chase logo screams authority, you want your logo to scream whatever it is you stand for as a brand.
While it never hurts to reinvent yourself, try to find what works for you from the get-go — and then stick with it. Ready to get your own badass logo? A logo design contest can get you dozens of ideas from designers around the world.
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Learn more — This article was originally written by Alex Bigman and published in The current version has been updated with new information and examples. The author Deanna deBara Deanna deBara is a freelance writer at 99designs. When she's not furiously typing away at her laptop and geeking out on all things design related, you'll likely find her geeking out on all things Harry Potter, finding her Zen through meditation or training for her next ill-advised athletic endeavor.Global Industry Reports.
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Jun 06, · The 16th annual Forbes Global list includes publicly-traded companies from 60 countries. Collectively, the companies on this list account for $ trillion in sales, $ trillion in profit.