Market Research Table of contents Chapter - Emotion matters more than reason: Harnessing the power of emotional copywriting to persuade your prospects;Chapter -
Estimated delivery business days Format Paperback Condition Brand New Description Take a step up in your copywriting practice and understand the underlying psychological principles that make copy persuasive and enjoyable to read, with this ultimate guide to creating effective content.
Publisher Description "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen.
We make decisions on emotional grounds and rationalize them later.
Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy.
Use it to modify people's behaviour by tapping into their deepest psychological drives. This course-in-a-book explains the neuroscience behind our appetite for stories.
It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises; words and phrases that trigger emotions ;question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale.
Who should buy Persuasive Copywriting?
Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game.
Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives.
You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants.
With this book by your side, you can too. Author Biography Andy Maslen is Managing Director of Sunfish, a writing agency specializing in corporate communications and digital content.
He writes and speaks regularly on copywriting and is a best-selling author.Any book by Joseph Sugarman. Any book by Andy Maslen. He's written at least four so far.
One on the running a copywriting business side of things, the rest on how to write copy. I'm currently reading a new book by a UK copywriter named Tom Albrighton called 'Copywriting Made Simple'.
I'm only about half way through, but I'm really enjoying it so far. With this in mind, Andy Maslen set out to write a simple guide to good copywriting.
Follow Andy’s advice and you’ll be able to write better copy, faster. You’ll be entertained along the way – copywriting should be fun, too. Mar 19, · Tip 1 of Andy Maslen, author of Persuasive Copywriting, explains how to build a pen portrait to better understand your customer.
Save 20% when you buy Andy's book with discount code MKTPCY. The Academy was founded by leading independent copywriter Andy Maslen in It is free to join and aims to encourage copywriters to become better at their craft through study, interaction with other copywriters, and practice.
Andy is a well-known copywriter and author. The Academy was founded by leading independent copywriter Andy Maslen in It is free to join and aims to encourage copywriters to become better at their craft through study, interaction with other copywriters, and practice.
Andy is a well-known copywriter and author. Buy The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites by Andy Maslen from Boffins Books in Perth, Australia. Softcover, published in by Marshall Cavendish.